Very Sweet Kawaii

This title is a stunning visual guide to the most innovative and exciting kawaii artists and characters in the world. Kawaii is a Japanese term which means 'cute'. Since its emergence in the 1970s, 'cuteness' has become a highly valued and popular aesthetic quality in every aspect of Japanese society - pop-stars and government departments alike have official Kawaii mascots. "Very Sweet Kawaii" offers readers a spectacular visual tour of some of the most popular and original Kawaii characters and creators from around the world, including both established professionals and up-and-coming artists.